{
Jim Minnichbach

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}
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college football playoff expansion drives record viewership and advertising for disney

Despite a softening advertising market, college football remains a lucrative draw for networks, with Disney's platforms experiencing record viewership this season due to the expanded 12-team College Football Playoff format. Advertisers are seeing increased engagement, with Disney's ad slots proving significantly more effective than competitors. As a result, Disney has sold out most of its advertising spots for the upcoming championship games, reflecting a strong demand for college football content.
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United States Dollar Disney Warner Bros. Discovery, Inc. Paramount Group, Inc. Fox Corp. (B) COMCAST CORP NBCUniversal USA Donovan Edwards Michael Taaffe Kevin Krim Jim Minnichbach Amari Daniels Show more
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14:15 29.11.2024
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